About

Our Code of Ethics

We deal with our clients fairly and honestly.  No favoritism. No false promises.

GHI has a responsibility to set reasonable and realistic client expectations. We will never imply that SEO results can be obtained in an unreasonable amount of time. We are not in the practice of accepting more than a reasonable number of clients competing in the same markets which may require the same keywords. We will never imply that one client will recieve top ranking over another.

With regards to "conflict of interest", GHI will not emphasize one client's web site over another in competing markets for personal gain. All clients are treated equally and will receive an equal best effort in the Search Engine Optimization of their site.

We abide by the guidelines of the search engines and directories. 

The key is to work with the Search Engines, and not try the latest “get-listed-quick” schemes. Any attempt to trick the Search Engines might result in favorable listings in the short term, but eventually will get your site blacklisted. Should search engine and directory rules and guidelines change (as they often do), we will comply with the changes as they apply to our clients.

We work to achieve long-term results. 

In the face of the ever shifting search engine technology, GHI will utilize the appropriate and allowed technology and "best practice" methodologies to improve and retain the rankings of client web sites. The search engine optimzation contracting fee that is charged by GHI will obligate us to obtain and retain search engine placement for the recommended search terms.

No trickery with short-term gains.

 We will never intentionally mislead, harm, or offend a site visitor. All individuals doing a search resulting in a visit to a site optimized by GHI will never be misled, harmed or offended upon arrival to that site.

No automated submissions. 

We will use our best effort on your behalf. 

 Successful search engine optimization strategies are implemented using an ethical, best practices approach. GHI believes in the integrity that builds strong brands and will only utilize strategies that add relevancy to your site. This will ensure that your website is found within all of the major search engines when searches are performed for your targeted keywords - leading to higher conversion rates, increased brand awareness and customer loyalty.

No adult or gaming sites - we may refuse others too.

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