Our Process
Execution Stage
Search Engine Optimization Begins
This stage uses our Baseline Rankings Report to develop
code, make content recommendations and site change recommendations so
that your web site pages are optimized for each Search Engine’s
unique, always changing and dynamic ranking formula(s) and / or algorithm(s).
Many of our changes are “behind the scenes,”
but just as often we will make recommendations for site content adjustments.
In other cases we might recommend the development of entire new sections
of your site or even entire new web sites.
Our Execution Stage includes these services:
- Changes to the HTML code of each web page for specific optimization
of that page for specific terms. These changes require your overall
approval of the Baseline Report.
- Recommendations for site page content changes.
- Recommendations for site layout changes, such as optimization of
the navigation system.
- Recommendations for site architecture changes if needed.
- Recommendations for site graphical changes if needed.
- Ongoing research and insight back to you on how Search Engines
are changing their policies, rules, and methods utilized for effective
positioning.
This process continues on a monthly basis during the Maintenance
Stage, depending on new strategic plans and newly identified markets,
audiences, and search terms.
The next step in the Start Position
Search Engine Optimization process is the Maintenance Stage.
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