Our Process

Maintenance Stage

Keeping watch over your site and it's rankings

The Search Engine industry is still in a state of flux. Change is the only constant. On a regular basis, Search Engines rise and fall in importance, buy each other out, merge, use each other’s ranking algorithms, change their focus or go out of business altogether.

As such, the Start Position Search Engine Optimization process includes an ongoing maintenance program to help keep your web site ranking well, despite the constant ebbs and flows of this ever-shifting new medium. Your business might also shift with the times, as you add, delete or modify your product and service mix. In short, GHI helps your web site stay relevant, ranking well and focused on your markets.

The monthly maintenance stage includes the following services:

Code Development

We alter the code within your site to stay with the Search Engines’ changing rules, keeping your site optimized.

Content Development

Content is the lifeblood of your web site, and Search Engines must have fresh, updated content to effectively crawl your site, index it…and place importance on it. GHI will make ongoing recommendations for new content that builds brand, elicits trust and strengthens your credibility. This content will not only bring Search Engines to your site, but also add value to the site for your customers.

Inbound Link Management

Links pointing to your web site are considered a vote of confidence for it, which is why Search Engines often use links as part of their ranking criteria. All of the major Engines add link popularity into their secret formulas to some extent, with Google placing the highest relevance on this factor. GHI will develop and deliver a complete strategy to identify, propose and manage links back to your site from reputable sources like your partners, clients, sales agencies, vendors, industry portals and the like. We will provide an update on our progress in our quarterly Status Review meeting.

Reciprocal Link Management

Inbound links can be gained by trading them with other partners. You place a link on your site in exchange for a link on the partner’s site. We will provide an update on our progress in our quarterly Status Review meeting.

Periodic Research

Conducted to identify additional and/or alternative applicable vertical search engines. If any are identified, then leverage those veritical search engines into our monthly optimization plan.

Paid Inclusion Services

Many of the most important Search Engines, such as Yahoo!, MSN and HotBot will add pages from your site to their index within 48 hours, for a fee. Fees are about $30 per page per year, and are automatically re-indexed continuously.

Pay Per Click (PPC) Services

Pay-Per-Click allows your web site to be placed on the first page of results for specific search terms, within a special “sponsored” section on each Search Engine. The price for that coveted position is based on a “highest bidder” system, and you pay each time a Searcher clicks on your listing. GHI will help you develop an effective PPC campaign, including budgets, search term analysis, and development of targeted ads for your selected search terms.

Search Engine Marketplace Research

Research by market and/or by topic. Current navigation and layout concepts

Reporting & Status Review Sessions

On a monthly basis, we will provide reports showing where your site is ranking, as well as provide quarterly review sessions. This will help you track our work and your return on investment.

The next step in the Start Position Search Engine Optimization process is the Conversion Stage.

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