Our Process
Search Term Selection
What terms or phrases are prospects searching with to find your product
or service?
Once we fully understand your products, your target market, and your
goals, we help you select search engine keywords and phrases, or search
terms, that match that market. Using proprietary search term research
software and online databases, we will determine whether your intended
market is actually searching for your products and services –
and how they are searching.
At the end of the Search Term Selection Process, GHI
will deliver a Search Term Analysis and Recommendations Report. The
purpose of this report is to help us determine whether your initial
list of keywords and phrases is going to be effective. This report will
both show you the popularity of your selected list, as well as recommendations
for new terms you might not have considered at first.
The next step in the Start
Position Search Engine Optimization Planning Process is the analysis
of your current site.
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