Our Process

Strategy

Search Engine Optimization Strategy Session

In order for SEO to be effective, a strategic plan must be in place to set realistic goals for utilizing relevant information. The first step is working directly with you to explore and evaluate your goals and online objectives. Together we will establish your most important keywords and phrases, descriptions and content selections and assign relevance based on your specific business and marketing goals.

Upon approval to begin, the first step is a strategic discovery session, with members of your web, marketing, and management teams.

This meeting is designed to:

• Clarify specific goals and objectives for the campaign
• Explore and evaluate specifications for search terms, page content, descriptions, HTML code, meta data, domains and referable links
• Examine your present web site design and determine if graphical or structural changes are necessary
• Set realistic expectations, timeframes and deliverables
• Compile lists of local and national market competitors for a detailed competitive analysis
• Review all web log reports for all web sites
• Discuss possible partners and resources you could approach about developing a link popularity program

The next step in the Start Position Search Engine Optimization process is the Search Term Selection.