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Services
Convert Interest to Action with Start Position
Our experience, vision, and passion enable your brand to gain a competitive
edge in the medium of search. With every new development - local,
international, wireless, desktop, pay-per-click,
personalization, or other innovations - we're charting the territory
so you can set your business goals--and shatter them.
We develop and support customized, flexible strategies for "search"
marketing and organic search engine
optimization based on your specific needs. We coined the term Start
Position to show how with search, the customer
seeks the business, and the business ensures it's where customers are
looking.
Please take a moment and see how your
business web site is ranking with the three most popular search
engines.
Type in a "search phrase" that you think your potential
customers are searching with to find your particular products
or services.
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How did you make out? Did your business web site come up on
the first page of results? How about the next page with the
top 20 search results?
Research has shown that web searchers are most likely to click
on the first few results of a particular search. In fact, over
half of web searchers view just one page of their web search
results, 19% went on to the second page and only 10% bothered
with a third page. It's all about who is out front. Its all
about your start position...on the first page of Google for
you keywords and phrases! Best way to find new customers is
to let them find you. See Testimonials
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Start Position's Search Engine Marketing Services include:
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Phase |
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| Description |
Who are you? Why does anyone care?
How do you reach those who care? What are your business objectives?
What return is expected from your web properties? |
What keywords and phrases do you think describe
your business? What does the market already know about those terms?
What does the market say are the terms they use to find your products
/ services? |
Where does your existing site rank in comparison
to your views and the views of the marketplace? Where do your
competitors rank? Why? What is the plan for securing higher rankings
for your site(s)? |
| Deliverable |
Target Market Report |
Search Term Analysis and Recommendations Report
/ Final Search Term Report |
Baseline Report |
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| Phase:
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Code and
Content Development |
| Description: |
GHI will provide web site code development
to optimize each web site page for Search Engine indexing
and rank. GHI may also provide content, navigation system,
and site architecture consulting as required. |
| Deliverable: |
Action Items Report |
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| Phase: |
Code Development |
Content Development |
Inbound Link Development |
| Description: |
GHI maintains the code on your web site to adhere
to Search Engine ranking specifications and best practices. |
GHI helps you develop robust content that is
both valuable to end users and impacts your Search Engine rank. |
GHI helps identify, approach, and secure effective
link partners, increasing site value and content. This provides
another critical element for the criteria engines use to improve
site ranking. |
| Deliverable: |
Quarterly Maintenance Report |
Quarterly Maintenance Report |
Quarterly Maintenance Report |
Reporting: Quarterly
Maintenance Reports will provide action items, site information,
and ranking statistics, which track the rankings of your web properties
in the major Search Engines. GHI will collaborate quarterly to
discuss SEO Plan progress, engine dynamics and trends, changing
product lines, and company needs adjusting our SEO Plan as needed. |
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| Phase: |
Analysis |
Landing
Page Development |
Content Development |
| Description: |
GHI analyzes your web site log files to determine where your traffic
originates, how visitors arrive at your site, where they come from,
and how they navigate through your site. We also analyze existing
landing pages to determine their effectiveness and their role in
future conversion campaigns. |
GHI creates new pages within your web properties for Search Engine
Optimization, Pay Per Click, email or offline marketing campaigns. |
GHI optimizes your new and existing landing pages for optimal
search engine rank, and continue to build new content into your
web site to increase the number of potential landing pages that
can exist from our SEO efforts. |
| Deliverable: |
Site Traffic Analysis |
Action Items Report |
Action Items Report |
All of our search engine marketing services, combined
with the incomparable service and vision from our team, bring clients
results and actionable insight. Contact us if
you'd like additional information.
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Case Studies
Latest Work |
A logistics company enjoys high rankings
thanks to Start Positon SEO services.
Read More
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Carnegie Insurance Service Corp. markets
Online with Start Position. Read
More
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Testimonials
- "Quite frankly, you guys aren’t charging enough! Dollar
for dollar, I can’t get the kind of exposure you are getting me anywhere
in the world!" - D. Wildermuth, CEO, Martindale Company
- "We are 50% higher for our orders this month, and there are still 10
days left!" – J. Aarons, President, FurnitureWholesalers.com
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