Services

Organic Search Engine Optimization

Achieve maximum visibility at your customer's fingertips.

When it comes to organic search engine optimization, we’ve assembled a team that includes veterans in optimization, project management, client service, copywriting, analysis and web design. Clients see our team as an extension of their own companies, helping them achieve the utmost exposure and visibility in front of potential customers.

Many clients have worked with us for years, ensured that all of their online content is optimized for maximum exposure and ROI. We make certain that, as clients change their business objectives and messaging, the organic search listings strongly reflect those changes.

Executive Definition — Getting your Web site’s pages positioned higher in search engine listings; also called organic search optimization.

Our Approach 

What's the difference between a Rembrandt and a paint-by-number wannabee? Talent. Years of training. Vision. Technical skill. Here at GHI we approach each campaign like a blank canvas. We customize your campaign based on the goals and challenges you share with us and the research and analysis we’ve compiled. Your plan may use any or all of the elements listed below. How can you tell that you're getting a master? Look at our work. We showcase our finest in the results section as case studies and client testimonials.

Let us craft you a masterpiece.

Benchmarking

We love the maps that say, “You are here,” with a big red arrow. Maps are vital tools in reaching your destination; without them, you're sure to lose your way. That’s why we take the time to chart out the road ahead. But before we can arrive, we need to find out where you are.

Competitive Research & Analysis

Think of this brick in the road as scouting out the other team; knowing the competition. Just like any of your trusted business partners, we’re diligent to understand your business goals, your competition and your market.

Keyword Research & Analysis

Keywords are where the rubber hits the road—the right keywords are critical to your businesses online success. We identify real-time search queries specific to your market. We look at where potential customers are coming from and what they’re looking for.

Site/ Needs Analysis & Report

Your Web site structure can hinder and even stop search engine spiders from indexing your site, resulting in a net listing of zero pages on potential searches. We’ll discover the challenges and offer solutions that will bolster your web presence.

Optimization & Content Creation

We point out techniques to make your site more appealing to search engine spiders. Additionally, we’ll develop relevant content to support your targeted keywords, resulting in increased sales and/or lead generation activity.

Link Strategy

Ever since high school, popularity has its privileges; those who have the name get the fame. This concept applies within the online world as well. We combat this strategy by developing and implementing a plan to link your Web site from all the right places.

Evaluation & Next Steps

Our work is never really done; spiders change their preferences, competitors react, search queries come and go like pop stars, and your customers evolve. We constantly review your site’s progress, providing you with methods for improvement. What’s next?

Crossing the finish line.

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