Services

Pay-Per-Click

Exceed goals with customized, flexible search engine marketing campaigns backed up by our proprietary bid management technology.

Once the volume of keywords in a paid search campaign jumps into the thousands and tens of thousands, managing them to a positive return on investment while surpassing other search marketing goals requires experience, innovation, technology, and quick, creative thinking. This is where our search engine marketing team excels.

Our services include keyword research and evaluation, budget allocation, ad copywriting, landing page optimization, strategy, tracking, reporting, analysis, and bid management. We deliver qualified customers and measurable results down to the individual keyword level for the best possible return on investment.

Executive Definition—We help your marketing team buy the space and create the ads that appear on search engine results pages, often marked “sponsored” results or links. On Google, the ads appear in boxes on the right side of the page and sometimes in shaded boxes on the top.

On Yahoo!, red lines separate ads in listings and there are shaded boxes on the right. These ads make up Pay-Per-Click (PPC), which is one of the most popular paid search methods right now, but not the only one. Services also include additional tactics like paid inclusion, XML, etc.

Our Approach 

When handled appropriately, pay-per-click and organic optimization go together like peas and carrots. Think of organic optimization as a mature, grounded, established older brother. pay-per-click on the other hand, is more like a cavalier kid brother. He can be all over the place, change focus in a moment’s notice, and get in front of people any time. While natural moves steadily into establishing a lasting reputation, paid search fills the holes that natural can’t reach and makes a grand impression. Since paid search doesn't have to worry about the long term, you can change direction any time.

Current Campaign Audit 

For those currently running a pay-per-click campaign, we’ll look over your current campaigns' historical data for opportunities; we may recommend revisions or a complete rebuild.

Competitive Analysis 

We review the strategy, habits, and maximum bids of your competition—obvious competitors in your industry and those bidders outside your industry offering products or services that overlap your targeted keywords.

Online Market Analysis 

In traditional advertising campaigns, this section is where the media department works. Oneupweb matches your target audience with the audience of a keyword and then develops a bidding strategy to get you in front of them.

Keyword Research & Analysis 

(Please allow us to repeat ourselves.) Just like in organic optimization, the right keywords are critical to the success of your business and our campaign. We identify search queries specific to your market when we analyze proposed keywords. And just like in organic optimization, our trademark research is important.

Landing Page Development 

Do you suppose that the person who thought up the expression “landing page” was thinking about airplane landings? When your customer clicks on your ad, we want them to get to their next destination easily—relevant content on your site. Think of Griffith Holdings as a content traffic controller and you’ll begin to understand our approach to landing pages.

Ad Creative 

How much creativity can you fit inside one of those little boxes? The short answer is a lot. (“short” being the operative word) Plus, it has to work. And much like last week’s sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text.

A Note on Creative 

The copywriting necessary for pay-per-click ads requires more insight than a nuts-and-bolts approach. In a very small amount of copy, Griffith Holding’s clever copywriters grab your customers’ attention, convince them you have what they are looking for and encourage them to click now. It takes finesse. Flair. Subtlety. Everyday.

PPC Financial Management 

One of the biggest challenges of taking on a PPC campaign along with all of your other tasks, is keeping track of your budget. Without careful tracking, you can bleed through a budget in days, sometimes hours, instead of the weeks you had planned. Our dedicated account managers monitor your spend levels, are able to quickly spot trouble, and stop it before your account is empty.

Campaign Management 

Hand-in-hand with money management is the overall management of each campaign. Maybe your customers prefer to shop at night or on the weekends. Is it a lunch crowd? Our account managers can adjust your campaign to spend strong at peak times, getting you prime real estate with your target audience, and when they aren’t online, you don’t have to be either.

Ad Creative Analysis 

As the campaign develops, customers will start to show some tendencies. Griffith Holdings will help you recognize what messages speak to your customers and how to make the subtle adjustments that lead to better conversions. We’ll do the work and you’ll see the conversions.

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